11 Oct FITT goes into partnership with Fluidra for the European pool market
FITT recently entered into an important business partnership with Fluidra, one of the biggest world players for the pool market in Europe. A manufacturer and distributor of products for pools, irrigation, water treatment and fluid handling, Fluidra is an international company which has been on the market for over 45 years. The agreement with the Spanish parent company entails an exclusive distribution licence in Spain and Portugal for the innovative patented FITT B-Active hose and an enduring alliance for distribution of the product in Europe.
An important milestone for FITT
“FITT shares with Fluidra a strong innovative impetus, great attention to quality and a focus on customer satisfaction,” commented Alessandro Mezzalira, the CEO of the Italian company. “This is the approach that drove us when we developed FITT B-Active, a product covered by three different patents which encapsulates the best technology available on today’s market, making this hose impervious to mechanical stress and chemical attack. The partnership with one of the biggest players on the European pool market,” Mezzalira went on to say, “is highly important for us. It will endow FITT with greater authoritativeness on the Spanish market in the business segment which is one of the most vital in Europe.”
The “Piscina & Wellness” trade fair in Barcelona
FITT and Fluidra will be side by side for the first time at the “Piscina & Wellness” trade fair in Barcelona (from 17th to 20th October). Here on the Fluidra stand (Hall 2 Stand D-150) FITT will be giving the Spanish market a preview of its FITT B-Active hose.